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WASHINGTON (Reuters) The Supreme Court canada goose coats struck down a law that prohibits the use of prescription drug records for marketing, ruling for free speech rights cheap Canada Goose over a state government uk canada goose outlet medical privacy concerns.

cheap Canada Goose Security guards walk Canada Goose Outlet the steps of the Supreme Court in Washington, October 1, 2010. REUTERS/Larry Downing cheap Canada Goose

canada goose store The high court handed a victory to data mining companies IMS Health, Verispan and canada goose clearance sale Source Healthcare Analytics, a unit of Dutch publisher Wolters Kluwer, which had challenged the law. The companies collect and sell canada goose uk black friday such information. Constitution. canada goose store

canada goose coats The law, adopted in 2007, prohibited buy canada goose jacket the sale, transmission or use of prescriber identifiable information for marketing a prescription drug unless the prescribing doctor canada goose uk shop had consented. canada goose coats

Vermont, Maine and New Hampshire are canada goose factory sale the only states to have adopted such laws, although similar measures have been proposed in about 25 states in the last three years.

Canada Goose sale Pharmaceutical manufacturers use data about a doctor prescribing habits to better inform their cheap canada goose drug salespeople when they visit physician offices to market certain products. Canada Goose sale

canada goose deals According to evidence presented in the case, pharmaceutical manufacturers spend nearly $8 billion annually on marketing efforts directed at doctors. canada goose deals

canada goose in aid of pharmaceutical marketing, however, is a form of expression protected by the Free Speech Clause of the First Amendment, canada goose Justice Anthony Kennedy wrote in the court majority opinion. canada goose

buy canada goose jacket PRIVACY OF DOCTORS AT ISSUE The case did not involve the privacy rights of patients, as that already is protected under federal law. But Vermont said its law was aimed at protecting Canada Goose online the privacy of doctors. buy canada goose jacket

canada goose clearance Companies that collect the data have said the information about doctors prescribing patterns can be used to help monitor safety issues of Canada Goose Coats On Sale new medications, to reduce costs, and for buy canada goose jacket cheap research purposes like studying treatment outcomes. canada goose clearance

canada goose black friday sale The law supporters, including the Obama administration, said cheap canada goose uk it helped protect medical privacy and control escalating healthcare costs by promoting cheaper generic drugs over more expensive brand name drugs. canada goose black friday sale

Vermont pharmacies must collect prescription drug information. The law bars pharmacies from disclosing the data and gives prescribing doctors the right to consent before any information is sold or used in marketing.

Attorneys for the drug companies said the law discriminated against the companies, making it harder for them to get their message to doctors. They argued the law canada goose coats on sale unfairly favored views espoused by the state and insurance companies that favor generic drugs.

Canada Goose Jackets Kennedy agreed and said the law imposed content based and speaker based Canada Goose Online burdens on protected free speech expression. Canada Goose Jackets

While Vermont canada goose clearance goals of lowering the costs of medical canada goose store services and promoting public health may be proper, the state does not achieve those goals in a permissible way, he said.

buy canada goose jacket cheap state Canada Goose Parka may not burden the speech of others in order to tilt public debate in a preferred direction, Canada Goose Jackets Kennedy concluded in the 25 page opinion. buy canada goose jacket cheap

canadian goose jacket extremely pleased with the outcome, said Thomas Goldstein, an attorney who represented the data companies. canadian goose jacket

validates what the companies have been saying about the implications of information for healthcare, Goldstein told reporters in a press briefing. court agrees with us that the use of information here like in other contexts is a public good and that it will help healthcare.

canada goose clearance sale court says here that information is extremely valuable for good decision making in our society and that true in medicine as well, Goldstein said. that if doctors want to hear from uk canada goose detailers, they need to be able to hear from them without the government getting in the way. canada goose clearance sale

Justices Stephen Breyer, Ruth Bader Ginsburg and Elena Kagan dissented. Breyer called it a lawful governmental effort to regulate a commercial enterprise.

canada goose coats on sale Vermont Attorney canadian goose jacket General Bill Sorrell expressed disappointment with the ruling. knew going in that this Supreme Court has frequently sided with large corporations, he said. He called the decision step back, but not the end of the story. canada goose coats on sale

Canada Goose Outlet Senator Patrick Leahy, a Vermont Democrat who chairs the judiciary committee, denounced the ruling. decision is another example of Canada Goose sale this court using the First Amendment as a tool to bolster the rights of big business at the expense of individual Americans, he said. Canada Goose Outlet

Canada Goose online additional reporting by Lewis canada goose uk outlet Krauskopf in New York; editing by Gerald E. McCormick, Maureen Bavdek, John Wallace and Gunna Dickson Canada Goose online.

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