Fashion, Stroller

„Pimp my stroller“ – the JOOLZ Tailor Collection

von am September 25th 2013 Tags: , , , ,


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gair songs WHAT A POSITIVE DAY!!!!!

The Dutch stroller brand JOOLZ had invited to Amsterdam, into their POSITIVE Studio. Of course I couldn´t miss that, since I am a great JOOLZ fan.

For more than four weeks Joolz had set up a Pop-Up store as a showroom and concept store in the beautiful Westergasfabriek in Amsterdam – the Joolz Positive Studio.

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Really fancy product innovations were uncovered, honouring once again the name of the brand. Finally, JOOLZ means nothing less than “jewels”.

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This winter you can configure your Joolz with a wide variety of colors and details and let your stroller be a real fashion statement.
I especially liked the green colour and fell in love with it at once!

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_MG_3712 (300x450)While visiting Joolz- headquarter, the company proved that the positive spirit is not only a marketing slogan, that it does not only talk about it, but also lives it.

I am really happy to see, that there do exist companies, that make a contribution:

Working for JOOLZ means, that the employers don´t use big business cars, but electric cars, get their food from the local grower  and collects the empty toilet rolls for recycling projects.

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As of late, JOOLZ contributes the well-being of our environment even more. For each registered stroller there is a tree planted in the Colombian rain forest (in collaboration with tree-nation). A really nice idea, which fits very well with the topics of birth and start in life!

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Due to the positive spirit we slept in the “Conscious Hotel” which was also “environmentally-friendly” and yet stylish.

It was also super nice to see blogger-friends like Mum*N*More,Kleinstyle and Luna Mag – and of course Emile and Stan, who founded Joolz. It was a pleasure meeting you!

Foto 1 Foto 2 Foto 3Before I went back to Frankfurt, I had to have a look into Karl Lagerfeld’s new boutique and do a little bit of window shopping.

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Thanks to JOOLZ for a great event, fantastic  products and especially for being different.

If you want to learn more about JOOLZ, their philosophy and the great products, have a look at their website.

Kommentare

  1. Herrlich! Was waren das für zwei wunderbare Tage, nicht wahr!?
    Gruß, Janina

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